How we rebuilt a fintech's entire Meta strategy from creative up — and turned a leaking funnel into a predictable growth machine.
-68%
Cost Per Lead
60 days
Time to Result
3x
Budget Scaled
The Challenge
The client was spending $200K/month on Meta with a CPL of $180 against a target of $60. Creative had not been refreshed in 7 months. Audiences were overlapping across 14 ad sets, causing severe auction interference. Their creative team was producing beautiful brand content that drove zero direct response. The board was questioning whether paid social was viable at all.
Our Approach
Analyzed 6 months of creative performance data across every ad format. Found that video ads under 8 seconds with a direct value proposition in the first 2 seconds had 4x lower CPL — but represented just 3% of spend.
Collapsed 14 overlapping ad sets into 3 core audiences: Cold (LAL + broad interest), Retargeting (website visitors 0–7 days), and CRM re-engagement. Eliminated auction self-competition overnight.
Built a weekly creative testing framework: 4 new concepts every 7 days, tested in a $500 spend sandbox, winners scaled to full budget within 10 days. Produced 48 new creatives in 60 days.
Audited landing page messaging against ad creative. Found significant message mismatch. Built 3 dedicated landing pages with message-matched creative, improving conversion rate by 62%.
The Results
Cost Per Lead
From $180 CPL to $58 CPL in 60 days
Budget Scaled
From $200K to $600K/month without CPL increase
Qualified Leads
Generated in the first 60 days of new system
Landing Page CVR
Through message-matched creative and page redesign
"I've been in growth marketing for 12 years. What Aviron did in 60 days with our Meta account is the single most impactful intervention I've seen. The CPL reduction alone covers their fees for the next 3 years."
Head of Growth
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